Leveraging Blog Tours with Amber Royer

In this episode, Kathryn talks with author and creative writing teacher, Amber Royer, about her experiences and lessons learned participating in blog tours. She provides strategies to make the most of networking and blogging to give your books a larger audience.

Amber has taught creative writing for over 14 years. She’s the author of The Chocoverse Science Fiction Series and The Bean to Bar Cozy Mystery novels, as well as two nonfiction books: Story Like a Journalist, and There Are Herbs in My Chocolate.

Amber Royer online:

• Website Amberroyer.com
• Facebook 
• Twitter @amber_royer
• Instagram @amberroyerauthor
• Linked In 
• Youtube  @AmberRoyer
• GoodReads

Resources mentioned in this episode:

• Lone Star Literary Life 
• Janet Rudolf blog Dying For Chocolate
• Great Escapes Book Tours

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

• Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com.
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Chapters

• 4:13 Hawaii Research Trip
• 9:05 Getting into the Chocolate community
• 13:26 Blog Tours the Beginning
• 16:11 Different Approaches to Blog Tours
• 26:47 Time Commitment
• 31:24 Documenting Research aids in Writing
• 34:00 Connecting with Blog Tours
• 43:32 ROI hard to determine, but benefits far beyond money
• 49:23 Consistency and Connection to your writing has to come from within
• 52:37 No Such thing as an "Overnight Success"
• 57:09 Appealing Across Genres
• 1:05:30 Anber Royer Online
• 1:06:56 Fast Fave Three