Marketing Stategy with Kathryn McClatchy

This episode starts a six-part series on marketing and writing strategies. 

Kathryn McClatchy and producer  JoLynn Elkins discuss market research, engaging your VIP fans and email list, and using your community as a focus group to get actionable insights for creating (or refreshing) your marketing plan, and more. 

While Kathryn is the primary host, every month or so Producer  JoLynn Elkins switches out her editing chair for the role of interviewer to delve into Kathryn’s knowledge as a Digital Media Marketing Strategist and the owner of Unleashing the Next Chapter.

Resources mentioned:

Mailerlite

ConvertKit

MailChimp

Record Town

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

• Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com.
• Find all our social media links HERE.
• Subscribe to the Unleashing email newsletter HERE
• Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

Chapters

• 1:04 Foundation: Market Research
• 10:23 How to use Research Results
• 15:34 Resource for Branding Correction Ep 21
• 15:49 Strategy 1 : Budget
• 21:51 Strategy 2: Implementation
• 27:29 Including Newsletters in your Strategy
• 34:19 Strategy 3: Streamline Planning
• 41:08 When to bring in Expert Help
• 45:38 Strategy 4: Consistency
• 53:08 Unleashing Newsletter & Community
• 55:45 Fast Fave Three in the Wild!